New Balance Urban Dash
New Balance is opening it’s first flagship store in NYC, and are launching with the Urban Dash campaign. The program allows users to download an app and collect virtual batons which they have to run back to the New Balance store. Each day batons are released and every winner gets a free pair of shoes, and the runner with the most batons collected wins a real 14K gold baton.
It’s a great concept, but i’m not sure if it’s realistic. It requires a lot of the participant and asks them to take time out of their day to run to the NB store. I wonder how many people will be that interested in a pair of shoes. I guess we’ll see if the idea is as successful as they hope.
Watch the promo video and read more at Digital Buzz.
