Limited Edition Diet Coke can
The new limited edition can for Diet Coke has a clean and bold simplicity. It does an excellent job of removing all the clutter that usually comes with packaging. This design is super impactful and would definitely catch my attention sitting on a shelf. Even though the design was a bit watered down by the placement of 2 smaller Diet Coke logos (probably a legal thing), the design still pulls off the balance between showing enough and leaving something to the imagination.
Read more at Underconsideration
